Scale Model Airplane Magazines
Diversion of traditional TV advertising triple play and coping strategies
I. Introduction Transformation in the global economy faced a major adjustment of the environment, media, new media, driven by the change, showing a network, Digital , The scale of the interaction characteristics of the traditional TV media to deal with the challenges, integration of resources, innovative models, the use of advanced digital communication technologies, crack user media time “fragmentation” problem, this article from the television media and Internet convergence point of view, put forward the “net Taiwan interactive “approach, to strengthen Cable television Digital Applications for satellite TV broadcasting television ratings upgrade, realize the value of transmission and spread of coverage. 2, Internet new media from the edge to the center: television media challenged In the past few years, to online media, represented by new media in advertising revenue achieved strong growth, the growth rate greatly exceeded the growth of traditional media, a Morgan Stanley report on China’s media China New Media Astonishing growth of advertising revenue.
Internet advertising growth has been far more than traditional media. Report that when newspapers and television such as the traditional media to maintain the annual growth rate of more than ten per cent, the last 5 years, Internet advertising revenues grew an average of up to 60%. Sohu and Sina Web site advertising revenue between the sum of five years ago only 5% of CCTV’s advertising revenue, after 5 years CCTV has grown to 20% advertising revenue. Internet advertising is the use of site banner ads and text links, multimedia approach, publish or advertise on the Internet, delivered to Internet users through the network of a high-tech advertising works. With the traditional four media (newspapers, magazines, television, radio) advertising and outdoor advertising have recently been favored as compared with the unique advantages of online advertising is the implementation of modern Marketing An important part of media strategy. Internet is a new advertising media, the fastest results very satisfactory, is a good way SME expansion and growth for the company’s extensive international business especially. Current online advertising market is growing at an alarming rate, the effectiveness of online advertising to play more important. So that Internet advertising will surpass even that sign, as the traditional four media (television, radio, newspapers and magazines) after the fifth-largest media.
So many world-class advertising agencies have set up special “online media division,” to explore the huge market of online advertising. Electronics Online advertising have the following characteristics: (1) wide dissemination of the object. Internet advertising is targeted at Internet-connected computer terminals for all customers through the Internet products, services and other information sent to the world, its global advertising to other advertising media coverage unmatched. (2) colorful means of expression. Introduction of electronic online advertising using text, audio, video, image, color, music, rich means of expression is equal to one, with newspapers, television variety of advantages, more attractive audience. Online Advertising Make Low cost and high-tech image of the long aging more and more businesses will choose online advertising as one of the major international advertising media. (3) cover a wide range of information wide.
Online advertising content from airplanes, Internet advertising can be as small as chewing gum. Advertising huge network to accommodate the Internet content and information is difficult to quantify, its broad range of advertising messages, a large amount of newspapers, television can not match. The amount of information such as newspaper ads by page length restrictions; TV ads The amount of information broadcast by the channel broadcast time and cost constraints. (4)-many of the communication process. Newspaper advertising is basically one to one communication process, TV Media Is one to many ways, but Internet advertising is the spread of many to many. The reason for this is that the Internet has numerous information providers and information recipients, they not only advertising on the Internet information they need from the Internet for advertising products and services information.
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